July 17, 2009
By the ZippyCart Shopping Carts Content Team
The shopping cart checkout process is one of the most important elements of your eCommerce store and online retailers are reported to look to improve the experience for the remainder of 2009. As the economy has struggled, it has become extremely vital that online merchants try and convert as many visitors as possible to paying customers. The “State of Online Retailing 2009” report from Forrester Research and the National Retail Federation’s Shop.org, stated that 79% of retailers they surveyed look to enhance their checkout processes. This was the number one reason and proves how critical it is to the success of any eCommerce store. People can abandon their shopping cart for many reasons and continually testing to decrease this experience from occurring will result in more sales and happy customers
Another hot topic in the report were clearance and sale pages which many online retailers will look to implement in 2009. Calling out these sections on your site makes your store more attractive to the online shopper on a budget or the customer who always wants a deal. Many major online retailers have effectively used these sale and clearance sections for years. With their popular outlet section, REI has set a great example for eCommerce store owners to study. If a retailer is not already doing this, then they are missing out on sales and potentially customers. Not all customers are created equal therefore eCommerce stores need to utilize a variety of techniques to ensure that they effectively monetize the traffic they work so hard to generate.
Amy is the co-founder of ZippyCart. She went to school for film in Cleveland, Ohio and ended up working in the field of viral video marketing, which eventually led her to her real profession: SEO. When she's not writing for ZippyCart, she can be found out and about Seattle, WA.
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