Latest eCommerce News

How to Use Proper Call-to-Action Placement and Increase Online Sales

By the ZippyCart Content Team January 4, 2013 Mostly, visitors that come to a website have a specific purpose to fulfill. If it’s an e-commerce website, they are looking to buy something and that’s where call-to-action buttons come in. Call-to-actions (CTAs) are buttons that are designed and placed to get your web page visitor to DO something… they elicit an action. ...

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Emailing Marketing Q&A with marketing expert Ross Kramer

ZippyCart interviews email marketing expert Ross Kramer on his latest email marketing study. By Susan Delly December 28, 2012 Email Marketing is a powerful tool that, when used right, can be an easily affordable way to keep in touch with your clients and create a loyal fan base.  There are many different strategies associated with email marketing however so we’ve gotten ...

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How Analytics Can Help Your Online Store

By the ZippyCart content team December 19, 2012 In order to maintain the health of your online store, you need to keep a close watch on the analytics of your e-commerce site. There are several software solutions that you can use to track valuable statistics of your site. One of the best, however, is Google Analytics. This is an enterprise-class ...

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A Breakdown of Google Shopping (and how it affects smaller online stores)

By Sarah Brooks December 17, 2012 Google Shopping, formerly known as Google Product Search, allows sellers to reach more potential buyers by allowing shoppers to quickly and easily find your product listing. The seller is able to control their product information, which helps guarantee the information is accurate and up-to-date. For a fee, the seller creates Product Listing Ads via ...

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The eCom Trends That Will Continue into 2013

By the ZippyCart content team December 12, 2012 There are two ways to look at the rapid growth of ecommerce. On one hand, it allows online entrepreneurs the opportunity to make big profits. On the other, it has the potential to send brick-and-mortar businesses to the poor house. Hopefully, you fall into the first category and are getting the most ...

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Tech Trends in Holiday Shopping [infographic]

NBRI - Tech Trends in Holiday Shopping

By the National Business Research Institute December 10, 2012 This year 1.4 billion dollars was spent only for Cyber Monday.  This was more than 30% higher than last year’s Cyber Monday.  We wanted to take a look at some of the other tech trends during the holidays and found three on the rise: spending more time on bargain hunting, more ...

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7 Ways to Pick the Right Merchant Account Provider

By Mike Ward December 10, 2012 Merchant Account Due Diligence The decision to choose a merchant account provider should not be treated as a flippant one. Truthfully, an ill-chosen merchant provider has the power to do considerable damage to a small business. Fortunately, if one conducts proper due diligence, then finding the right merchant account provider is simply a matter ...

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Easy Online Marketing Tips

By Belinda Darling December 3, 2012 The Internet is the great equalizer,  a marketing tool available to businesses of every size and persuasion. Cannily executed, well-maintained websites are not the sole domain of large, established businesses. You needn’t have pockets heaving with gold to get your website up to a standard that will maximize your profits.  A fresh, user-friendly website can spell the difference ...

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Social Media in Simple English

By Igor Soshkin, CEO of ShoppingCartElite December 3, 2012 As a business owner, you typically rely on direct sales. You believe that you have products that people want to buy. You might pay Google, eBay, and Amazon to spread the word and bring visitors to your website who are ready to make a purchase.  So what’s missing? The long-term plan. Seth ...

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