Latest eCommerce News

6 Breakthrough Marketing Methods for Your Business

By Sarah Brooks Jan 21, 2013 Unique ways to get your business out there Marketing used to be easy. It used to be simple. There were essentially three ways to go about it – placing your ad in a newspaper or magazine, picking up the phone and calling potential clients, or good ol’ fashioned face-to-face communication. Now, we’re living in ...

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What Will 2013 Bring for Online Video?

By Kelly Ford January 14, 2013 The last 12 months have been pivotal for the US online video industry.  The following State of Video in E-Commerce  infographic is a compilation of US online video industry key trends and metrics, as well as outlook and perspective for 2013. The collective findings and data shared in this report are sourced from industry leaders ...

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13 Social Media Tips for Start-Ups in 2013

By the ZippyCart eCom Team January 9, 2013 The social media landscape has changed quite a lot over the last one year. While there are many start-ups that have yet to embrace social media, you should gear up, anticipate current trends and include social media into your overall marketing plan as soon as possible. To develop a powerful social strategy, ...

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How to Power Up Your eCommerce Sales: Persist; Don’t Intrude

By Craig Fox, Founder of PinnacleCart January 7, 2013 It’s clear that more than 71% of customers abandon shopping carts.  We only have to look at the combined findings from Forrester’s Understanding Shopping Cart Abandonment Report[1] and The Science of Shopping Cart Abandonment research report to understand the facts behind that.  Those reports will show us that customers leave for a ...

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2013 Tips on How to Use Pinterest to Drive E-commerce Sales

By Kim Willington January 7, 2013 Pinterest is one of the fastest-growing social-networking sites, and it has quickly become the third largest social network. The site is responsible for more referral traffic than LinkedIn, YouTube and Google+ combined. It is plain to see how much marketing potential the site offers for online businesses and particularly e-commerce sites. Learning how to tap ...

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How to Use Proper Call-to-Action Placement and Increase Online Sales

By the ZippyCart Content Team January 4, 2013 Mostly, visitors that come to a website have a specific purpose to fulfill. If it’s an e-commerce website, they are looking to buy something and that’s where call-to-action buttons come in. Call-to-actions (CTAs) are buttons that are designed and placed to get your web page visitor to DO something… they elicit an action. ...

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Emailing Marketing Q&A with marketing expert Ross Kramer

ZippyCart interviews email marketing expert Ross Kramer on his latest email marketing study. By Susan Delly December 28, 2012 Email Marketing is a powerful tool that, when used right, can be an easily affordable way to keep in touch with your clients and create a loyal fan base.  There are many different strategies associated with email marketing however so we’ve gotten ...

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How Analytics Can Help Your Online Store

By the ZippyCart content team December 19, 2012 In order to maintain the health of your online store, you need to keep a close watch on the analytics of your e-commerce site. There are several software solutions that you can use to track valuable statistics of your site. One of the best, however, is Google Analytics. This is an enterprise-class ...

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A Breakdown of Google Shopping (and how it affects smaller online stores)

By Sarah Brooks December 17, 2012 Google Shopping, formerly known as Google Product Search, allows sellers to reach more potential buyers by allowing shoppers to quickly and easily find your product listing. The seller is able to control their product information, which helps guarantee the information is accurate and up-to-date. For a fee, the seller creates Product Listing Ads via ...

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