Latest eCommerce News

Performics’ 2011 Social Shopping Survey Yeilds Interesting Results

October 27, 2011 By the ZippyCart Content Team Millions of Internet users are members of social websites. In order to access that growing market, more and more retailers are utilizing social shopping platforms in addition to their ecommerce solutions. Just this week, Sociable Labs, a popular social ecommerce software provider, announced the $7 million success of their Series B funding ...

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MoPub Marketplace Gives Mobile Publishers Control Over Ads

October 28, 2011 By the ZippyCart Content Team MoPub Marketplace is a real-time bidding platform for mobile ads that directly connects publishers with ad buyers. The marketplace acts as a virtual trading floor that allows mobile ad buyers to bid on ad space from app publishers without going through an ad network. Advertisers are able to better reach target markets ...

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Social Ecommmerce Solution Sociable Labs Raises $7 Million

October 27, 2011 By the ZippyCart Content Team Social ecommerce solution provider Sociable Labs has raised $7 million in a Series B funding round led by Battery Ventures. The announcement came Wednesday after the company emerged out of stealth. Existing investor Javelin Venture Partners also contributed to this round of funding. Sociable Labs, a 25-person start-up based in San Francisco, ...

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Offline Purchases to be Used For Targeting Web Ads?

October 26, 2011 By the ZippyCart Content Team “You are what you buy.” Whether or not you agree with this statement, it’s the way the folks at MasterCard see it and they want access to everything you buy. MasterCard and Visa want to take what they know about your purchasing habits and use that information to accurately target ads to ...

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2011 Holiday Shoppers Turning to Ecommerce Solutions

October 25, 2011 By the ZippyCart Content Team Ecommerce solutions are the preferred method of shopping for many consumers due to the convenience of 24/7 availability. Some consumers enjoy the one-stop-shop the Internet provides, and others appreciate free shipping and other incentives online retailers offer. Whatever their reasons, more shoppers than previously expected will be turning to ecommerce solutions to ...

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Retailers To Offer More Incentives This Holiday Season

October 24, 2011 By the ZippyCart Content Team Anxiety is rising among retailers as the holiday season approaches causing them to offer some unusual promotions. This holiday season, many ecommerce retailers are willing to sacrifice profit in order to make a sale. Beyond that, some retailers are even giving away free gifts as shopper incentives. For example, Stauer Jewelers is ...

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Google Wallet Expands SingleTap Technology

October 21, 2011 By the ZippyCart Content Team Google has partnered with New Jersey transit to offer their contactless payment platform Google Wallet for customers purchasing transit tickets at a couple popular train stations. Both New York City’s Penn Station and Newark’s Liberty International Airport Rail Station have implemented the necessary technology to support a tap-and-pay system for customers with ...

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Major Publishers Provide Ecommerce Solutions For Authors

October 21, 2011 By the ZippyCart Content Team Three major publishers will soon provide authors with access to book sales data online through new author portals. Publisher Simon & Schuster announced Wednesday the creation of its author portal that will allow authors and illustrators to see data online about the sales of their published material. Authors will have access to ...

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ShopIgniter Introduces New Social Ecommerce Solution

October 20, 2011 By the ZippyCart Content Team Yesterday, social commerce platform ShopIgniter introduced an in-stream technology that will allow merchants to utilize Facebook users newsfeeds to create a more connected social ecommerce solution. ShopIgniter is a Portland-based social ecommerce software platform that aims to help retailers reach customers and revenue through social media platforms. The average shopper spends 25% ...

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