By Francesca Velazquez January 28, 2013 Since Apple unveiled the iPad in April 2010, dozens of others, from Samsung to Barnes & Noble, have jumped on the tablet bandwagon. Today, tablets can do virtually everything a desktop computer can do, including shopping. It’s no wonder that retailers have started adapting their marketing strategies to appeal to [...]

By Laura Burkley January 28, 2013 Vacations keep us sane. Without unplugging every once in a while, people can get burned out no matter how much they love their jobs. Yes, even small business owners. Everyone needs a change of scenery, whether it’s during the holidays or a heat wave. While it might be unfathomable [...]

By the ZippyCart eCom team January 24, 2013 Regardless of the target audience you cater to, you should always make sure that your online store is made to deliver performance round the clock. With the competition continuously rising in the retail industry, it’s vital to take good care of your online shoppers so that they [...]

By Sarah Brooks Jan 21, 2013 Unique ways to get your business out there Marketing used to be easy. It used to be simple. There were essentially three ways to go about it – placing your ad in a newspaper or magazine, picking up the phone and calling potential clients, or good ol’ fashioned face-to-face [...]

By Kelly Ford January 14, 2013 The last 12 months have been pivotal for the US online video industry.  The following State of Video in E-Commerce  infographic is a compilation of US online video industry key trends and metrics, as well as outlook and perspective for 2013. The collective findings and data shared in this report [...]

By Stanley Harper January 14, 2013 A year later… many ecommerce websites are still suffering. Google released the Panda update back in February 2011 and this was an attempt by the search engine to get rid of web spam and link farms. However, in its aftermath, a huge majority of those hit, apart from the [...]

By the ZippyCart eCom Team January 9, 2013 The social media landscape has changed quite a lot over the last one year. While there are many start-ups that have yet to embrace social media, you should gear up, anticipate current trends and include social media into your overall marketing plan as soon as possible. To [...]

By Craig Fox, Founder of PinnacleCart January 7, 2013 It’s clear that more than 71% of customers abandon shopping carts.  We only have to look at the combined findings from Forrester’s Understanding Shopping Cart Abandonment Report[1] and The Science of Shopping Cart Abandonment research report to understand the facts behind that.  Those reports will show us [...]

By Paul Rufus January 7, 2013 According to international IT advisors, Gartner ‘by 2013, 90% of e-commerce sites will subscribe to an SaaS-based service’. Now that’s a very bold statement bearing in mind that the e-commerce market in the US alone was valued at $3,260 billion in 2011 (around 10% of the total US retail [...]

By Kim Willington January 7, 2013 Pinterest is one of the fastest-growing social-networking sites, and it has quickly become the third largest social network. The site is responsible for more referral traffic than LinkedIn, YouTube and Google+ combined. It is plain to see how much marketing potential the site offers for online businesses and particularly e-commerce [...]

By the ZippyCart Content Team January 4, 2013 Mostly, visitors that come to a website have a specific purpose to fulfill. If it’s an e-commerce website, they are looking to buy something and that’s where call-to-action buttons come in. Call-to-actions (CTAs) are buttons that are designed and placed to get your web page visitor to DO [...]

By Halyna Yefymchuk December 31, 2012 The eCommerce market is now torn between two competitive solutions – licenced shopping carts and hosted platforms. Each option has its benefits and drawbacks of course. Merchants of all levels of experience can also be torn apart by the complicated decision of choosing the right shopping cart. That’s because there [...]

By Susan Delly December 28, 2012 Email Marketing is a powerful tool that, when used right, can be an easily affordable way to keep in touch with your clients and create a loyal fan base.  There are many different strategies associated with email marketing however so we’ve gotten in touch with some experts at Listrak [...]

By the ZippyCart content team December 19, 2012 In order to maintain the health of your online store, you need to keep a close watch on the analytics of your e-commerce site. There are several software solutions that you can use to track valuable statistics of your site. One of the best, however, is Google [...]