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Latest eCommerce News

Latest eCommerce News

Connect Globally With Human Translation for your Online Store

Are human translation services needed for SMBs and online businesses?  Only if they want to sell to a global market.  As of 2010, there are an estimated 445 million Chinese, 154 million Spanish and 99 million Japanese language users online.  What does this mean for small ecommerce businesses?  Well, it is estimated that languages such as Chinese will fully dominate ... Read More »

Utilizing Instagram to Increase Your Online Business’s Reach

According to Statistic Brain, the average attention span of a goldfish is nine seconds. The average attention span of a human is eight seconds. This is why your business needs Instagram. Why Instagram Works Instagram is tailored to fit the image-conscious audiences of today. People are bombarded with information coming at them from every direction. Instagram appeals because its interface ... Read More »

How to Avoid Dangerous Blog Links – Post Penguin

Link building is not the same as it used to be. Though your website’s SEO still very much depends on backlinks, there are several changes that have happened to link building post-Penguin.  With every update, you need to keep up with the new expectations and know how to avoid dangerous blog links. First released on April 24, 2012, Google’s Penguin ... Read More »

The Importance of Good Customer Service

One of the biggest drawbacks an online or e-commerce business has is that customers are unable to examine a product in person. That’s why the quality of your eCommerce customer service can either make or break your business. Regardless of the background of your customers, you need to provide them good support and treat them with respect so they become ... Read More »

An Interview With Americommerce Hosted Shopping Cart Solution

A longtime ZippyCart favorite, the Americommerce Hosted Shopping Cart Solution is making headlines again with some big changes and updates.  They’ve always been one of the few top ranked eCommerce solutions to offer multiple store fronts but now, with a slew of new features and updates, they’re offering up an eCommerce shopping cart that’s more attractive than even before.  I wanted ... Read More »

Social Media Tips for Late 2013 (and Beyond)

The old rules for marketing are dead! Social media has swept over modern-day marketing for online businesses and brick and mortar SMBs.  Online business owners, especially, are having to keep up and make many changes to stay competitive so keeping up with social media tips is an important consideration. Social media marketing is an effective way to reach a target ... Read More »

Email Marketing 101: How to Write the Perfect Customer Email

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Every company now seems to be on the email marketing bandwagon and with good business justification. Email is one of the most efficient marketing communications tools available today with current and potential customers, partially because it is very cost effective. With such popularity, inboxes are now saturated with messages, the vast majority of which are poorly written and border on ... Read More »

Avoid Idiots: Hiring the RIGHT People to Build Your Business.

It was 2006 when recession hit my first ecommerce company, we had 47 domestic employees on the payroll. I remember that day clearly, October 10th, 2006, we went from $350,000 per month to $50,000 per month. The revenue drop felt as if I was hit by a truck at 200MPH. Weeks passed, and the revenue never returned, it felt like ... Read More »

Tips for Building Quality Business Presentations to Enhance Your Company’s Reputation

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There is nothing a customer loves more, or a potential customer wants to see, than an indication that your business is professional, tech savvy, thorough, and connected. Newsletters and emails are great, but when it comes to customer outreach, quality business presentations signal that you — and your company — are serious and engaged. Follow these tips to create Quality ... Read More »

How to Use Pinterest to Drive Traffic to Your Blog

Pinterest is a place where collections of beautiful imagery and amazing content abound. It is also a great way to engage a new and relevant readership in your blog.  But best of all, online business owners can use Pinterest to drive traffic to your blog is a great way to generate traffic and keep in touch with your target audience. Internet ... Read More »