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Latest eCommerce News

Latest eCommerce News

SEO “Sins” That Will Hurt Your Page Rank

As a small business, you want to be found among the billions of pages on Google and other search engines. It’s critically important that you take the proper steps to enhance your page rank and website’s search engine optimize (SEO) rather than taking shortcuts or applying unethical methods. The primary reason to take the proper approach is that search engines ... Read More »

How to Find Your Target Audience and Help E-Commerce Success

What’s your idea of running an online business? There are many who think running an eCommerce store is simply posting and selling products. Sadly though, it’s a lot more complicated in today’s world of eCommerce. No matter what niche you belong to, there’s tough competition for attracting customers so you need to find your target audience and develop a strategy ... Read More »

How to Secure Your Ecommerce Site

One of the biggest concerns for ecommerce website owners is security. It seems like every day another new hacker breaks into an ecommerce site to steal confidential information, such as credit card numbers. That’s why learning How to Secure Your Ecommerce Site is essential to protect your business and build customer trust. People don’t want to work with a company that ... Read More »

An Interview With Americommerce Hosted Shopping Cart Solution

A longtime ZippyCart favorite, the Americommerce Hosted Shopping Cart Solution is making headlines again with some big changes and updates.  They’ve always been one of the few top ranked eCommerce solutions to offer multiple store fronts but now, with a slew of new features and updates, they’re offering up an eCommerce shopping cart that’s more attractive than even before.  I wanted ... Read More »

Social Media Tips for Late 2013 (and Beyond)

The old rules for marketing are dead! Social media has swept over modern-day marketing for online businesses and brick and mortar SMBs.  Online business owners, especially, are having to keep up and make many changes to stay competitive so keeping up with social media tips is an important consideration. Social media marketing is an effective way to reach a target ... Read More »

Email Marketing 101: How to Write the Perfect Customer Email

Every company now seems to be on the email marketing bandwagon and with good business justification. Email is one of the most efficient marketing communications tools available today with current and potential customers, partially because it is very cost effective. With such popularity, inboxes are now saturated with messages, the vast majority of which are poorly written and border on ... Read More »

Avoid Idiots: Hiring the RIGHT People to Build Your Business.

It was 2006 when recession hit my first ecommerce company, we had 47 domestic employees on the payroll. I remember that day clearly, October 10th, 2006, we went from $350,000 per month to $50,000 per month. The revenue drop felt as if I was hit by a truck at 200MPH. Weeks passed, and the revenue never returned, it felt like ... Read More »

Tips for Building Quality Business Presentations to Enhance Your Company’s Reputation

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There is nothing a customer loves more, or a potential customer wants to see, than an indication that your business is professional, tech savvy, thorough, and connected. Newsletters and emails are great, but when it comes to customer outreach, quality business presentations signal that you — and your company — are serious and engaged. Follow these tips to create Quality ... Read More »

How to Use Pinterest to Drive Traffic to Your Blog

Pinterest is a place where collections of beautiful imagery and amazing content abound. It is also a great way to engage a new and relevant readership in your blog.  But best of all, online business owners can use Pinterest to drive traffic to your blog is a great way to generate traffic and keep in touch with your target audience. Internet ... Read More »

4 Crucial Steps to Take to Protect Ecommerce Business

How do you think an Ecommerce Business works? There are loads of factors that actually need to come together to successfully pull through an Ecommerce business. It is imperative to understand, what exactly the backbone of any Ecom venture is and how to protect Ecommerce business. Study any Ecommerce business model and you will agree that the most crucial aspect ... Read More »