By Craig Fox, Founder of PinnacleCart January 7, 2013 It’s clear that more than 71% of customers abandon shopping carts.  We only have to look at the combined findings from Forrester’s Understanding Shopping Cart Abandonment Report[1] and The Science of Shopping Cart Abandonment research report to understand the facts behind that.  Those reports will show us [...]

By Paul Rufus January 7, 2013 According to international IT advisors, Gartner ‘by 2013, 90% of e-commerce sites will subscribe to an SaaS-based service’. Now that’s a very bold statement bearing in mind that the e-commerce market in the US alone was valued at $3,260 billion in 2011 (around 10% of the total US retail [...]

By Kim Willington January 7, 2013 Pinterest is one of the fastest-growing social-networking sites, and it has quickly become the third largest social network. The site is responsible for more referral traffic than LinkedIn, YouTube and Google+ combined. It is plain to see how much marketing potential the site offers for online businesses and particularly e-commerce [...]

By the ZippyCart Content Team January 4, 2013 Mostly, visitors that come to a website have a specific purpose to fulfill. If it’s an e-commerce website, they are looking to buy something and that’s where call-to-action buttons come in. Call-to-actions (CTAs) are buttons that are designed and placed to get your web page visitor to DO [...]

By Halyna Yefymchuk December 31, 2012 The eCommerce market is now torn between two competitive solutions – licenced shopping carts and hosted platforms. Each option has its benefits and drawbacks of course. Merchants of all levels of experience can also be torn apart by the complicated decision of choosing the right shopping cart. That’s because there [...]

By Susan Delly December 28, 2012 Email Marketing is a powerful tool that, when used right, can be an easily affordable way to keep in touch with your clients and create a loyal fan base.  There are many different strategies associated with email marketing however so we’ve gotten in touch with some experts at Listrak [...]

By the ZippyCart content team December 19, 2012 In order to maintain the health of your online store, you need to keep a close watch on the analytics of your e-commerce site. There are several software solutions that you can use to track valuable statistics of your site. One of the best, however, is Google [...]

By Sarah Brooks December 17, 2012 Google Shopping, formerly known as Google Product Search, allows sellers to reach more potential buyers by allowing shoppers to quickly and easily find your product listing. The seller is able to control their product information, which helps guarantee the information is accurate and up-to-date. For a fee, the seller [...]

By the ZippyCart content team December 12, 2012 There are two ways to look at the rapid growth of ecommerce. On one hand, it allows online entrepreneurs the opportunity to make big profits. On the other, it has the potential to send brick-and-mortar businesses to the poor house. Hopefully, you fall into the first category [...]

By the National Business Research Institute December 10, 2012 This year 1.4 billion dollars was spent only for Cyber Monday.  This was more than 30% higher than last year’s Cyber Monday.  We wanted to take a look at some of the other tech trends during the holidays and found three on the rise: spending more [...]

By Mike Ward December 10, 2012 Merchant Account Due Diligence The decision to choose a merchant account provider should not be treated as a flippant one. Truthfully, an ill-chosen merchant provider has the power to do considerable damage to a small business. Fortunately, if one conducts proper due diligence, then finding the right merchant account [...]

By the ZippyCart Content Team December 5, 2012 Regardless of the type of industry you cater to, your business can never prosper without customers. If you plan to achieve success with your business for the long term, you’ll need to identify who your target audience is and what their specific needs may be. Considering the [...]

By Belinda Darling December 3, 2012 The Internet is the great equalizer,  a marketing tool available to businesses of every size and persuasion. Cannily executed, well-maintained websites are not the sole domain of large, established businesses. You needn’t have pockets heaving with gold to get your website up to a standard that will maximize your profits.  A fresh, user-friendly [...]

By Igor Soshkin, CEO of ShoppingCartElite December 3, 2012 As a business owner, you typically rely on direct sales. You believe that you have products that people want to buy. You might pay Google, eBay, and Amazon to spread the word and bring visitors to your website who are ready to make a purchase.  So what’s [...]