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Latest eCommerce News

Latest eCommerce News

Payroll Nightmares – and How to Prevent Them

By Debbie Allen April 15, 2013 Managing payroll processes can turn into an overwhelming chore that causes nightmares for those responsible. Employees count on receiving their paychecks on time and in the correct amount in order to maintain their lifestyle. Any breakdown in the system can result in huge problems for everyone concerned. The best approach to dealing with payroll ... Read More »

How to Make and Use a Social Media Calendar

Editorial calendars are not just for books, magazines or newspapers. Though they have been in existence for ages, their presence today has extended into the world of the web as well. If you want to get the most out of your social media efforts, it’s a good idea to use social media calendars. Just formulating goals is not enough when ... Read More »

The ‘Get Up and Get Mobile’ Checklist

By Chris Wallace April 8, 2013 Get off the computer and take your business mobile My friend owns a restaurant, and he’s struggling. After enjoying dinner there last week, he sat at my table and talked about the typical problems he’s facing — slow nights and not enough new customers through the door, despite a great location, terrific food, and ... Read More »

How to Increase Revenue with Product Images

By Ricky Tsao March 27, 2013 Years ago, I was a Planogram team member for a Target. My whole job was to influence the customer’s purchase decisions by placing and displaying products in a certain way. From signage to posters, display shelves and in-store advertising, Target put the utmost care and attention to how products are shown to customers. This ... Read More »

What is the Best Way to Develop a Custom Ecommerce Site? (infographic)

By Kinjal Adeshara March 25, 2013 Nowadays, small and large product based business need ecommerce sites. In 2013, will be flooded with new technologies and it’s important to make sure you online business pages shine. Ecommerce websites will only be considered well structured when users can search for a product easily with smooth navigation. Having a custom ecommerce site will help ... Read More »

Re-engage Your Visitors Using Remarketing and Google Analytics

By Ricky Tsao March 20, 2013 A lot of small to medium businesses consider paid advertising for their online marketing purposes. Typically, an SMB would use a service like Google AdWords. However, the reality is that it can cost a lot to get enough conversions (number of sales, or goals, divided by visits) so you may want to look at ... Read More »

Payroll Software Programs: Making Your Life Easier

By Debbie Allen March 18, 2013 Businesses of all sizes can use payroll software programs to handle the processing and calculations of its payroll. In addition to computing payrolls, these software programs can also be used to keep accurate records. In other words, payroll software programs streamline the payroll process. Even in large companies, the programs make the task of ... Read More »

Top 10 Ecommerce Trends of 2013

By Kinjal Adeshara March 11, 2013 “Ecommerce” will continue to be a buzz word in 2013 and while this comes as no surprise, what needs to be seen is what will be the trends that will power this domain. Ecommerce will definitely evolve as it did in the past years but this evolutionary process is going to accelerate. More Personalized ... Read More »

Why is Inbound Marketing Better for Online Stores?

By the ZippyCart eCom team March 7, 2013 In order to keep up with the changing consumer demands, the techniques of marketing also change their course. As the owner of an online business or an e-commerce store, you may have heard about ‘inbound marketing’, as opposed to outbound marketing. But do you know what inbound marketing is and how it ... Read More »

Smoothing the Path to Purchase

By Paul Rufus March 4, 2013 On a regular basis, I’m asked to evaluate a prospective clients’ e-commerce store. Often they are frustrated by lower than expected conversion rates or declining sales. Question number one tends to be something along the lines of why have you designed and built your e-commerce store? Question two: So, why have you made it ... Read More »