July 31, 2009
By the ZippyCart Shopping Carts Content Team
Every Friday, SEOmoz hosts a video blog entitled Whiteboard Friday in which the famous Rand Fishkin gives insider tips and tricks related to SEO. SEOmoz is a highly acclaimed search engine marketing firm located in Seattle, Washington. Its members consist of various experts in the field of online marketing, led by Rand Fishkin, a highly sought after SEO consultant and presenter. Today’s Whiteboard Friday featured Dr. Pete Meyers of UserEffect as he discussed optimizing your ecommerce storefront for Google.
Those who run an ecommerce storefront, likely have thousands of product pages to manage. With each new product, comes multiple pages that will need to be found by users and search engines. Fishkin and Meyers discuss this need and offer a detailed plan of attack for merchants to focus their traffic and rankings for top products and pages.
The Whiteboard session covers important aspects of site architecture and ecommerce optimization including how to ask the right questions, how to properly prioritize and structure your pages, and how to sculpt page rank on your site. To stay up-to-date with all things SEO, regularly reading SEOMoz and checking in on the Whiteboard Friday videos will take you a long way.
Amy is the co-founder of ZippyCart. She went to school for film in Cleveland, Ohio and ended up working in the field of viral video marketing, which eventually led her to her real profession: SEO. When she's not writing for ZippyCart, she can be found out and about Seattle, WA.
