Dynamic Pricing Leaves Some Consumers Spending More Than Others

February 03, 2010 OpEd Guest Post By Robert Farago, E-Commerce Consultant Consumers don’t know about it, and if they did, chances are they wouldn’t like it, but more and more e-tailers are turning to customer-specific “dynamic pricing.” The practice analyzes information tied to a consumer’s computer cookies—including ZIP code, browsing, and shopping history. The e-tailer’s [...]