A blog is an excellent addition to any eCommerce website but, a lot goes into running a blog. While there are services out there that take a lot of the technical tasks out of the way, there is still a lot for a blog writer to do to make sure his or her blog is a success. While the full scope of a blogger’s struggle could be written as a book (or, at the very least, as a really long series of web pages), this page can at least cover the three most important things beyond “write good content.” The three things that could really help a blog are a solid theme, SEO, and interaction with readers.
The Theme of a Blog
A blog’s theme should permeate all throughout its pages. Your theme will affect:
- Your blog posts
- Your writing style
- Additional pages with static content
- Possibly your blog’s visual style
Blogs with a clearly defined central theme more easily attract a fanbase and a strong readership. This is partially because people searching for information about a particular subject are more likely to find your page. As you develop solid content around a central topic other writers on the web may refer to your work.
Search Engine Optimization
Search Engine Optimization (SEO) is the deliberate attempt to increase the pagerank of your website for certain keywords. There are several tasks associated with SEO, including:
- Writing with high keyword density
- Setting meta data
- Acquiring links from offsite
There is much to SEO, and entire websites have been created dedicated to explaining the ins and outs of search engines and how to get your website at the top of search results. If you do not want to perform any of these tasks yourself, there are also services that will do them for you for the right price.
SEO is an art every blogger needs to know, but whether you choose to utilize it can make or break your blog’s success. Unless the blog you plan to make is private in nature, there is no reason for you not to learn more about SEO and make use of these techniques to increase the pageviews of your blog.
Interacting with Your Readers
Getting readers to your blog is not as hard as getting them to stay there. While interesting content about something they want to read about helps, nothing keeps readers around like making them feel like they are part of the site. There are many ways to interact with your readers, such as:
- Asking them to comment
- Reader submissions for blog post ideas
- Contests and giveaways, where applicable
These are stock ideas any blog can use, and we encourage you to be creative with how you interact with your readers.
Ultimately, if you stick to it and write well on something you feel passionate about, there is no reason for you not to find some measure of success with your blog. Happy blogging.
Author Bio:- James Pattrick is a freelance writer, professional blogger, and social media enthusiast. His blog BlogCarnival.com James focuses on blog Internet Service, Technology and Blogging Tips. You can follow him on Google+, Twitter, and Facebook.