July 22, 2009
By the ZippyCart Shopping Carts Content Team
If you are an e-tailer, or plan on starting an online store, it’s important to utilize online marketing tools to make your eCommerce store stand out from the competition. Online marketing (SEO, SMO, PPC, etc) helps you drive traffic to your site and get more customers to your shopping cart purchase page. Because it is so important, most eCommerce shopping cart solutions stress SEO friendly URL’s and other SEO tools as top features. While these are great tools to have, you need to know how to use them to ensure you get the best bang for your buck. Because of this, Internet marketing experts host multiple conferences every year for a wide range of online marketing gurus. Consider the following events which have something for everyone, from novice to expert:
Omma Behavioral – San Francisco – July 30, 2009
OMMA stands for Online Media, Marketing, and Advertising. The conference focuses a lot on traditional advertising and brand awareness, and then takes that message and shows how to utilize traditional methods in an online space. The conference is usually for someone just getting into online marketing, with an audience that is broadly traditional print and television advertisesrs. This upcoming 1 day event will focus on behavioral targeting to increase sales.
Affiliate Summit 2009 East – New York City – August 9-11, 2009
If you use affiliate partnerships with your online store, then this conference is for you. Learn how to improve your ROI, manage your affiliate relationships, and gain new partnerships to bring your eCommerce store great success!
Search Engine Strategies – San Jose – August 11-14, 2009
SES is quite a popular conference and one of the oldest search conferences as it’s now in its 11th year. “The conference will be packed with 70+ sessions covering PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization and usability, while offering high-level strategy, keynotes, an expo floor with 100+ companies to help you grow your business, networking events and more.”
Check back soon for Part 2 which will list out even more industry events in Q3.
Amy is the co-founder of ZippyCart. She went to school for film in Cleveland, Ohio and ended up working in the field of viral video marketing, which eventually led her to her real profession: SEO. When she's not writing for ZippyCart, she can be found out and about Seattle, WA.
