If you are about to start an online store, or maybe you already run one, it’s important to drive relevant traffic to your store to increase sales and put profit in your pocket. Many online merchants believe that purchasing shopping cart software and building out the storefront are the only things necessary for success, but unless you already have a customer base eagerly awaiting the launch of your ecommerce site, it’s likely that acquiring traffic and turning that traffic into customers will be a long road to go down. This is why it is so important to get into the SEO business to better market your online store.
SEO stands for Search Engine Optimization and is considered the art of making your site appealing to top search engines, with Google as the main focus. Consider this: if you start an online store that sells shoes, then you will definitely want people searching for “shoe sales” to find your website. The problem is, there are thousands of websites online trying to rank for this highly searched phrase. Just having a great looking storefront with an easy to use shopping cart, won’t set you apart from the competition. Instead, you will need to optimize your site for this search phrase to stand a chance at ranking on page 1 of Google. This is where online SEO comes in and why merchants should definitely include it as a tool in their marketing tool chest.
Unfortunately, the online SEO business is riddled with novices claiming to be experts. This makes it very hard for a merchant to find the right search marketer for the job. Most online merchants need to focus on building their storefront, managing products, and consistently optimizing their shopping cart experience. Because of this, it can be hard to take the time to learn about online SEO. This is why merchants can be taken advantage of quite easily by someone who really doesn’t know SEO, but promises quick success. Because of this, the ZippyCart team wants to help. We first suggest that you contact your shopping cart software company, because some of them provide online SEO for an extra monthly fee and they already know the ins and outs of your ecommerce software. For those wanting an outside opinion, below you will find some of the most trusted SEO businesses in the industry. Check out these companies below and you will be sure to find success!
SEOmoz: B2B SEO That is Trusted Worldwide
SEOmoz is a Seattle based B2B SEO agency with worldwide accolades and appeal. They have provided SEO solutions for some of the biggest names in the ecommerce space while also making small mom and pop shops feel like their largest clients. They are one of the few online SEO firms to gain any mention in printed word, which is a large leap for a company run in the virtual space. While it may sound like we are over selling this B2B SEO firm, we are probably underselling it. For an industry that has some questionable characters, you can rest assured that SEOmoz only employs the best of the best and they are not in the art of ambulance chasing.
SEOmoz is run by Rand Fishkin who enjoys the title, Wizard of Moz, over CEO. Fishkin is a leading expert in the online SEO space and regularly speaks on panals with other big names in the industry including Matt Cutts of Google. He is a sought after presenter for major search marketing conferences like SMX Advanced, SES, PubCon, and more. What tops off his expertise is his lack of an ego, making him and his B2B SEO firm, a company worth working with no matter how large or small your ecommerce storefront. In other words, if you are looking for honest, credible, and skilled search optimization for your online storefront, you will never go wrong contacting SEOmoz.
Web.com: An SEO Business With Ecommerce in Mind
Web.com is quite a popular SEO business, especially for the ecommerce space. One of the few SEO companies to be traded on the open market, they offer a full suite of ecommerce solutions including SSL certification, ecommerce web design, web hosting, and search engine optimization. They are an accredited Better Business Bureau company with zero complaints against them, proving that they employ only the highest caliber of search engine marketers.
This Jacksonville, Florida online SEO business is run by CEO David L. Brown who has been at the helm since 1999. Considering the fact that ecommerce was, at best, in it’s infancy in 1999, it is safe to say the Web.com has been around since the beginning and has taken part in shaping the world of ecommerce. This makes their experiences a cut above the rest with reknowned service to match. In fact, Web.com knows the ecommerce space so well, that they own 1ShoppingCart, which is one of the top shopping cart software solutions on ZippyCart. In other words, if you are looking for an SEO business that understands your ecommerce needs, you can trust your success to Web.com.