By the ZippyCart eCom team
May 7, 2013
Popular social media platforms like Facebook, Google+ and Twitter are growing their active users count by millions. The number of active users on Facebook has totaled up to 700 million while Google+ has 300 million of them. Twitter is also not far behind with around 200 million active users.
Certainly, social media is unavoidable!
As the owner of an online store or an e-commerce business, you too have a serious responsibility to leverage the potential of social media. By integrating social media into your overall marketing plan, you can quickly gain an extra edge over your rivals and make more profits. Fortunately, most of ZippyCart’s top ecommerce solutions software choices come along with built-in social media managers, making things easier for you. (Just check in on our shopping cart reviews for more info on that.)
But before you jump onto the social media bandwagon, you really need to know how you should go about using social media networks, what you should do and what you should avoid doing.
If you want to take your e-commerce business to the next level by using social media marketing to your benefits, given below are some of the most important do’s and don’ts to make yourself aware of.
- Do Have an Active Presence
Regular activity is the very first thing that you need to keep at the top of your mind. If you post updates to social media networks only when you want, appear for a week and then disappear for a long stretch of time, you are giving your target audience a good reason to throw you out of their minds. They’ll forget about you very soon. Your followers count will never increase.
Most of the e-commerce business owners think they don’t have enough to post to their company’s social media pages. Come on, a lot of things keep happening to your small business. If you get yourself a little creative, you’ll have lots of things to post, share or tweet about.
- Do Focus on Variety
‘Variety is the spice of life’ – this applies to your social media participation too. Your audience is certainly hungry for useful information and updates, but they appreciate variety more than anything else. So, remember to share links, pictures, infographics and videos among others.
- Do Listen More and More
To achieve success with social media as an e-commerce or online business owner, you also need to be an avid listener. Social media marketing is not for talking about yourself or your products without showing any concern about what your audience has to say. In fact, you should try to listen as much as possible to find opportunities you can use to your benefits.
- Don’t Oversell
Remember, the more you sell, the less you’ll sell. After all, social media is not for selling products or services directly. Social media marketing or participation is all about building relationships, engaging the target audience in conversations and creating advocates for your brand. Constant blatant promotion will not get you anywhere. If you are posting 10 updates in a day, for example, talk about your products just 1-2 times. No more than that!
- Don’t Forget to Respond!
As a smart e-commerce business owner, you should never make the mistake of overlooking people who take the time to converse with you. When people want to interact with you, it’s your opportunity to respond to what they are saying, showcase your expertise and establish relationships.
- Don’t Get Personal
While participating at social media, you’ll come across with different types of people and comments. Always bear in mind not to get too personal with anyone or share your personal beliefs on political or religious issues. By getting personal with these sensitive issues, you can easily harm your reputation.
Also, don’t get too heated, sarcastic or even affectionate in your responses to comments, reviews or online dialog. Remember that everything you or your employees say will reflect back on your company… and people will remember the ‘bad’ much longer!
With these tips and the built-in social media managers that are found in all of the ecommerce solutions software that are found in ZippyCart’s favorites and ecommerce platform reviews, you’ll be on your way to a balanced social media life in no time!